New designs for Hobsons Brewery - Old Prickly. The hedgehog icon was chosen from a competition through the Hedgehog Preservation Society (BHPS), the winner design created by Jess Hazel. The project was then handed over to us to create a brand for the new look product. From labels to promotional material.
Old Prickly has been brewed since 2012 to support the British Hedgehog Preservation Society (BHPS). Founded in 1982 and based in Shropshire, the charity aims to give advice, educate and fund research on our prickly friends.